Hobby & Leisure market in New Zealand
Market development
eCommerce revenue development in the Sports Equipment market in New Zealand
The New Zealand Sports Equipment eCommerce market is predicted to reach US$158.1 million by 2024 and accounts for 15.0% of the Hobby & Leisure eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.6%, resulting in a projected market volume of US$175.1 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Sports Equipment market in New Zealand
eCommerce revenue growth in the Sports Equipment market in New Zealand
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 70.5 | 55.5 | 9.3 | 22.8 | 60.6 | 27.9 | 80.2 | 32.0 |
Top stores
Top five Sports Equipment online stores in New Zealand by net sales 2023
With sales in the New Zealand Sports Equipment market, nike.com generated a revenue of US$18.5 million in 2023, which means it is the leading online store in this market. The Sports Equipment ranking of New Zealand is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Sports Equipment market in New Zealand in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Sports Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycle equipment
- Hunting equipment
- Weapons
- Fishing equipment
- Fitness equipment
- Team sports equipment
- Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)
Out-of-scope
- Activewear (e.g. joggers, tights, tricots)
- Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
- Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
- Fitness trackers
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