Grocery market in the Philippines
The Philippine Grocery eCommerce market is predicted to reach US$1,744.3 million by 2024 and accounts for 10.2% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.5%, resulting in a projected market volume of US$5,062.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in the Philippines
The Philippine Alcoholic Beverages eCommerce market is predicted to reach US$286.0 million by 2024 and accounts for 43.2% of the Beverages eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.9%, resulting in a projected market volume of US$839.7 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in the Philippines
eCommerce revenue growth in the Alcoholic Beverages market in the Philippines
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 68.0 | 69.8 | 86.9 | 38.4 | 88.7 | 44.5 | 74.1 | 36.3 | ||||
as of Beverages (in %) | 2.1 | 2.7 | 2.5 | 2.8 | 2.9 | 2.5 | 2.6 | 2.7 | 2.8 | 2.9 | 3.0 | 3.1 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Market comparison
The Philippine Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category