Food & Personal Care market in the Philippines

The Philippine Food & Personal Care eCommerce market is predicted to reach US$5,559.2 million by 2023 and accounts for 30.6% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.1%, resulting in a projected market volume of US$10,088.2 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Food & Beverages market in the Philippines

The Philippine Food & Beverages eCommerce market is predicted to reach US$2,504.8 million by 2023 and accounts for 45.1% of the Food & Personal Care eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.3%, resulting in a projected market volume of US$4,747.7 million by 2027. The Food & Beverages eCommerce market is a sub-market of the Food & Personal Care market. Further categories within the Food & Personal Care market are: Personal Care.

eCommerce revenue development in the Food & Beverages market in the Philippines

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five Food & Beverages online stores in the Philippines by net sales 2021

With sales in the Philippine Food & Beverages market, landers.ph generated a revenue of US$4.2 million in 2021, which means it is the leading online store in this market. In second place is shopee.ph with a revenue of over US$2.8 million, followed by waltermartdelivery.com.ph with a revenue of US$2.7 million. Altogether, the top three online stores account for a market share of about 43.0% within the top 100 stores of the given market. The Food & Beverages ranking of the Philippines is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Food & Beverages market in the Philippines in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

Market definition

Definition of the Food & Beverages market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages The category Food & Beverages contains the online sale of fresh and packaged foods (excluding baby food), delicacies and beverages. This market category covers for example the sale of fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food, soft drinks and alcoholic drinks via a digital channel. The most significant competitors for the online sale of food and beverages are, at present, the online stores of the large supermarkets and warehouse stores, for example, walmart.com. Not included in this market category are delivery services of ready-to-eat meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (fresh and packaged foods, fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food)
  • Soft drinks and alcoholic drinks

Out-of-scope

  • Baby food

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