Fashion market in Portugal

The Portuguese Fashion eCommerce market is predicted to reach US$2,189.1 million by 2023 and accounts for 37.2% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.2%, resulting in a projected market volume of US$3,725.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Clothing Accessories & Other Clothes (men) market in Portugal

The Portuguese Clothing Accessories & Other Clothes (men) eCommerce market is predicted to reach US$28.3 million by 2023 and accounts for 6.5% of the Bags & Accessories eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.9%, resulting in a projected market volume of US$49.2 million by 2027. The Clothing Accessories & Other Clothes (men) eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (women), Eyewear, Luggage & Bags, Luxury Leather Goods, Other Accessories, and Watches & Jewelry.

eCommerce revenue development in the Clothing Accessories & Other Clothes (men) market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV (in US$) 80.1 94.8 23.7 62.9 17.2 61.6 21.6 62.7
CVR (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV: Average Order Value CVR: Conversion Rate

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