Fashion market in Portugal

The Portuguese Fashion eCommerce market is predicted to reach US$1,220.4 million by 2024 and accounts for 19.0% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.1%, resulting in a projected market volume of US$1,432.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Sweaters market in Portugal

The Portuguese Sweaters eCommerce market is predicted to reach US$45.1 million by 2024 and accounts for 6.3% of the Apparel eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.7%, resulting in a projected market volume of US$67.6 million by 2028. The Sweaters eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Sweaters market in Portugal

in million US$

eCommerce revenue growth in the Sweaters market in Portugal

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.95.612.720.195.060.459.373.5

Online share

eCommerce online share of the total Sweaters market in Portugal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Portuguese Sweaters retail market, the online share is 26.8% and will increase by an average of 15.7% to 48.1% by 2028.

eCommerce online share of the total Sweaters market in Portugal

in %
20202021202220232024202520262027
Online share (in %)0.4%33.5%78.8%48.6%98.2%6.6%82.5%91.4%

Market definition

Definition of the Sweaters market within the Fashion market

Market definition: Fashion > Apparel > Sweaters The category Sweaters includes the online trade of hoodies (e.g. pullover hoodies, zip-up hoodies), sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans) and longsleeves (e.g. long-sleeve t-shirts, henley shirts). This category does not cover t-shirts, shirts or blouses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hoodies (e.g. pullover hoodies, zip-up hoodies)
  • Sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans)
  • Longsleeves (e.g. long-sleeve t-shirts, henley shirts)

Out-of-scope

  • T-shirts
  • Shirts
  • Blouses

Market comparison

The Portuguese Sweaters market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %