Food & Personal Care market in Portugal

The Portuguese Food & Personal Care eCommerce market is predicted to reach US$912.4 million by 2023 and accounts for 15.5% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$1,484.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Food & Personal Care market in Portugal

The Portuguese Food & Personal Care eCommerce market is predicted to reach US$912.4 million by 2023 and accounts for 15.5% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$1,484.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

eCommerce revenue development in the Food & Personal Care market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five Food & Personal Care online stores in Portugal by net sales 2021

With sales in the Portuguese Food & Personal Care market, continente.pt generated a revenue of US$156.1 million in 2021, which means it is the leading online store in this market. In second place is auchan.pt with a revenue of over US$54.3 million, followed by prozis.com with a revenue of US$29.0 million. Altogether, the top three online stores account for a market share of about 44.8% within the top 100 stores of the given market. The Food & Personal Care ranking of Portugal is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Food & Personal Care market in Portugal in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

See further stores

Worldwide - Food & Personal CarePortugal - Food & Personal CarePortugal - All Categories

Market definition

Definition of the Food & Personal Care market

Market definition: Food & Personal Care The category Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market category also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food and beverages
  • Cosmetics
  • Pharmaceutical products (inclusive of prescription drugs)
  • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings)

Out-of-scope

  • Baby food
  • Professional medical products

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