Food & Personal Care market in Portugal

The Portuguese Food & Personal Care eCommerce market is predicted to reach US$912.4 million by 2023 and accounts for 15.5% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$1,484.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Other Household Care market in Portugal

The Portuguese Other Household Care eCommerce market is predicted to reach US$31.0 million by 2023 and accounts for 40.8% of the Household Care eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 20.7%, resulting in a projected market volume of US$65.8 million by 2027. The Other Household Care eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Cleaners, Household Paper, Laundry Care, Paper Tissues, Polishes, Room Scents & Insecticides, and Toilet Paper.

eCommerce revenue development in the Other Household Care market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate

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