Food & Personal Care market in Portugal

Name: eCommerce Market Analytics: Other Household Care eCommerce in Portugal
Creator: ecommerceDB

The Portuguese Food & Personal Care eCommerce market is predicted to reach US$912.4 million by 2023 and accounts for 15.5% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$1,484.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development

Market development

eCommerce revenue development in the Other Household Care market in Portugal

The Portuguese Other Household Care eCommerce market is predicted to reach US$31.0 million by 2023 and accounts for 40.8% of the Household Care eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 20.7%, resulting in a projected market volume of US$65.8 million by 2027. The Other Household Care eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Cleaners, Household Paper, Laundry Care, Paper Tissues, Polishes, Room Scents & Insecticides, and Toilet Paper.

eCommerce revenue development in the Other Household Care market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	80.9	87.3	32.0	32.4	73.6	37.7	0.1	75.1
AOV (in US$)	71.5	30.2	45.2	66.8	82.9	13.8	23.1	31.7
CVR (in %)	80.9	87.3	32.0	32.4	73.6	37.7	0.1	75.1

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care

* Not available for the selected country