Fashion market in Portugal

The Portuguese Fashion eCommerce market is predicted to reach US$2,189.1 million by 2023 and accounts for 37.2% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.2%, resulting in a projected market volume of US$3,725.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Luxury Apparel market in Portugal

The Portuguese Luxury Apparel eCommerce market is predicted to reach US$51.9 million by 2023 and accounts for 4.0% of the Apparel eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.6%, resulting in a projected market volume of US$89.4 million by 2027. The Luxury Apparel eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Children's Apparel, Men's Apparel, Other Apparel, and Women's Apparel.

eCommerce revenue development in the Luxury Apparel market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate