Electronics market in Portugal
The Portuguese Electronics eCommerce market is predicted to reach US$1,527.1 million by 2024 and accounts for 22.4% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$1,915.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Smartwatches market in Portugal
The Portuguese Smartwatches eCommerce market is predicted to reach US$16.5 million by 2024 and accounts for 4.5% of the Telecommunications eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%, resulting in a projected market volume of US$22.8 million by 2028. The Smartwatches eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Other Telecommunications, and Smartphones.
eCommerce revenue development in the Smartwatches market in Portugal
eCommerce revenue growth in the Smartwatches market in Portugal
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 39.0 | 33.4 | 24.4 | 36.5 | 65.0 | 60.8 | 96.2 | 24.0 |
Market definition
Definition of the Smartwatches market within the Electronics market
Market definition: Electronics > Consumer Electronics > Telecommunications > Smartwatches The category Smartwatches includes the online trade of smartwatches (e.g. apple watch, samsung galaxy watch, huawei watch) and smartwatch accessories (e.g. wristbands and straps, charging and docking stations). This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and fitness trackers (e.g. fitbit, amazfit). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Smartwatches (e.g. Apple Watch, Samsung Galaxy Watch, Huawei Watch)
- Smartwatch Accessories (e.g. wristbands and straps, charging and docking stations)
Out-of-scope
- Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
- Fitness trackers (e.g. Fitbit, Amazfit)
Market comparison
The Portuguese Smartwatches market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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