DIY market in Serbia

Market development

eCommerce revenue development in the Garden market in Serbia

The Serbian Garden eCommerce market is predicted to reach US$14.0 million by 2024 and accounts for 15.9% of the DIY eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.1%, resulting in a projected market volume of US$17.7 million by 2028. The Garden eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Tools & Construction Supplies, and Vehicle Parts.

eCommerce revenue development in the Garden market in Serbia

in million US$

eCommerce revenue growth in the Garden market in Serbia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)51.481.611.051.526.455.853.224.7

Online share

eCommerce online share of the total Garden market in Serbia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Serbian Garden retail market, the online share is 19.1% and will increase by an average of 6.5% to 24.5% by 2028.

eCommerce online share of the total Garden market in Serbia

in %
20202021202220232024202520262027
Online share (in %)8.5%14.4%49.7%34.3%54.2%59.3%87.9%57.7%

Top stores

Top five Garden online stores in Serbia by net sales 2023

With sales in the Serbian Garden market, prodajasadnica.com generated a revenue of US$3.2 million in 2023, which means it is the leading online store in this market. The Garden ranking of Serbia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Garden market in Serbia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Garden market within the DIY market

Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Plants and seeds (e.g flowering plants, fruit trees)
  • Gardening accessories (e.g sprinklers, shovels, lawn mowers)
  • Barbecues (e.g. charcoal grills, gas grills, smokers)

Out-of-scope

  • Garden furniture
  • Fresh cut flowers and bouquets
  • Gardening books
  • Gardening services