Grocery market in Serbia

The Serbian Grocery eCommerce market is predicted to reach US$55.8 million by 2024 and accounts for 5.7% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$100.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Juices market in Serbia

The Serbian Juices eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 10.2% of the Non-Alcoholic Beverages eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.9%, resulting in a projected market volume of US$1.2 million by 2028. The Juices eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Other Non-Alcoholic Beverages, and Water.

eCommerce revenue development in the Juices market in Serbia

in million US$

eCommerce revenue growth in the Juices market in Serbia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 15.4 70.2 79.5 82.6 42.1 58.4 44.2 96.1

Online share

eCommerce online share of the total Juices market in Serbia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Serbian Juices retail market, the online share is 0.4% and will increase by an average of 17.5% to 0.8% by 2028.

eCommerce online share of the total Juices market in Serbia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 29.9% 0.4% 6.2% 17.2% 67.2% 50.9% 1.5% 50.1%

Market definition

Definition of the Juices market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Juices The category Juices includes the online trade of fruit juices (e.g. apple juice, orange juice, grapfruit juice) and vegetable juices (e.g. tomato juice, carrot juice, beet juice). This category does not cover fruit and vegetable blends, smoothies or non-alcoholic cocktail mixers (e.g. lime juices, syrups). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fruit juices (e.g. apple juice, orange juice, grapfruit juice)
  • Vegetable juices (e.g. tomato juice, carrot juice, beet juice)

Out-of-scope

  • Fruit and vegetable blends
  • Smoothies
  • Non-alcoholic cocktail mixers (e.g. lime juices, syrups)