Grocery market in Russia

Market development

eCommerce revenue development in the Meal Kits market in Russia

The Russian Meal Kits eCommerce market is predicted to reach US$182.9 million by 2024 and accounts for 5.3% of the Food eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.9%, resulting in a projected market volume of US$318.9 million by 2028. The Meal Kits eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Fresh Food, and Frozen Food.

eCommerce revenue development in the Meal Kits market in Russia

in million US$

eCommerce revenue growth in the Meal Kits market in Russia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)25.177.961.983.781.852.797.430.2

Online share

eCommerce online share of the total Meal Kits market in Russia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Russian Meal Kits retail market, the online share is 1.3% and will increase by an average of 3.2% to 1.4% by 2028.

eCommerce online share of the total Meal Kits market in Russia

in %
20202021202220232024202520262027
Online share (in %)12.5%43.5%12.7%15.9%51.7%74.2%14.0%57.5%

Market definition

Definition of the Meal Kits market within the Grocery market

Market definition: Grocery > Food > Meal Kits Meal Kits provide all the ingredients and recipes needed to prepare a complete meal. This category does not cover recipe books and ready meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Meal kits provide all the ingredients and recipes needed to prepare a complete meal

Out-of-scope

  • Recipe books
  • Ready meals