Fashion market in Russia

The Russian Fashion eCommerce market is predicted to reach US$11,926.1 million by 2023 and accounts for 28.1% of the total eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.6%, resulting in a projected market volume of US$22,819.1 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Night & Underwear (men) market in Russia

The Russian Night & Underwear (men) eCommerce market is predicted to reach US$94.2 million by 2023 and accounts for 4.5% of the Men's Apparel eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.5%, resulting in a projected market volume of US$185.8 million by 2027. The Night & Underwear (men) eCommerce market is a sub-market of the Men's Apparel market. Further categories within the Men's Apparel market are: Blazers (men), Coats & Jackets (men), Jerseys, Sweatshirts & Pullovers (men), Shirts (men), Socks (men), Suits (men), T-Shirts (men), and Trousers (men).

eCommerce revenue development in the Night & Underwear (men) market in Russia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate