Fashion market in Sweden
The Swedish Fashion eCommerce market is predicted to reach US$2,566.5 million by 2024 and accounts for 19.0% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.7%, resulting in a projected market volume of US$2,743.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Sweden
The Swedish T-Shirts, Shirts & Blouses eCommerce market is predicted to reach US$198.1 million by 2024 and accounts for 13.0% of the Apparel eCommerce market in Sweden. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.9%, resulting in a projected market volume of US$183.5 million by 2028. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Sweden
eCommerce revenue growth in the T-Shirts, Shirts & Blouses market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 31.2 | 47.3 | 86.8 | 76.8 | 34.1 | 24.3 | 37.6 | 9.6 |
Market definition
Definition of the T-Shirts, Shirts & Blouses market within the Fashion market
Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
- Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
- Blouses
Out-of-scope
- Sweaters
- Hoodies
- Cardigans
Market comparison
The Swedish T-Shirts, Shirts & Blouses market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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