Electronics market in Sweden

The Swedish Electronics eCommerce market is predicted to reach US$3,627.0 million by 2024 and accounts for 23.1% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.2%, resulting in a projected market volume of US$3,807.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Televisions market in Sweden

The Swedish Televisions eCommerce market is predicted to reach US$294.6 million by 2024 and accounts for 95.6% of the TV & Video eCommerce market in Sweden. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.7%, resulting in a projected market volume of US$263.5 million by 2028. The Televisions eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Media Boxes & Sticks, and Other TV & Video.

eCommerce revenue development in the Televisions market in Sweden

in million US$

eCommerce revenue growth in the Televisions market in Sweden

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 86.9 27.3 71.7 97.7 64.3 75.3 42.2 34.5

Online share

eCommerce online share of the total Televisions market in Sweden

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swedish Televisions retail market, the online share is 49.9% and will decrease by an average of 2.0% to 46.0% by 2028.

eCommerce online share of the total Televisions market in Sweden

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 66.2% 70.6% 24.3% 0.8% 17.7% 51.4% 80.1% 13.9%

Market definition

Definition of the Televisions market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Televisions The category Televisions includes the online trade of TVs (e.g. lcd, led, oled, qled, plasma, smart TVs). This category does not cover projectors and screens, tv accessories (e.g. wall mounts, tv stands, remote controls) or game consoles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • TVs (e.g. LCD, LED, OLED, QLED, Plasma, Smart TVs)

Out-of-scope

  • Projectors and screens
  • TV accessories (e.g. wall mounts, TV stands, remote controls)
  • Game consoles