Food & Personal Care market in Singapore

The Singapore Food & Personal Care eCommerce market is predicted to reach US$1,649.3 million by 2023 and accounts for 25.0% of the total eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.2%, resulting in a projected market volume of US$2,901.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Deodorants market in Singapore

The Singapore Deodorants eCommerce market is predicted to reach US$16.0 million by 2023 and accounts for 27.0% of the Body Care eCommerce market in Singapore. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.1%, resulting in a projected market volume of US$25.3 million by 2027. The Deodorants eCommerce market is a sub-market of the Body Care market. Further categories within the Body Care market are: Feminine Hygiene, Shaving, and Shower & Bath.

eCommerce revenue development in the Deodorants market in Singapore

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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