Grocery market in Senegal

Market development

eCommerce revenue development in the Food market in Senegal

The Senegalese Food eCommerce market is predicted to reach US$10.0 million by 2024 and accounts for 58.6% of the Grocery eCommerce market in Senegal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.2%, resulting in a projected market volume of US$23.1 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.

eCommerce revenue development in the Food market in Senegal

in million US$

eCommerce revenue growth in the Food market in Senegal

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)95.872.466.496.530.450.449.599.5

Online share

eCommerce online share of the total Food market in Senegal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Senegalese Food retail market, the online share is 0.3% and will increase by an average of 6.9% to 0.3% by 2028.

eCommerce online share of the total Food market in Senegal

in %
Online share (in %)53.4%37.5%34.0%60.9%19.3%24.2%7.7%71.8%

Market definition

Definition of the Food market within the Grocery market

Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Fresh food (e.g. fruits, vegetables, dairy products)
  • Frozen food (e.g. ice creams, frozen pizzas)
  • Food cupboard (e.g. noodles, cereals, sweets)
  • Bakery (e.g. bread, cakes, pastries)
  • Meal kits


  • Ready-to-eat meal delivery
  • Restaurant pick-up
  • Pet food

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