Electronics market in El Salvador

Market development

eCommerce revenue development in the Electrical Appliances market in El Salvador

The Salvadoran Electrical Appliances eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 30.0% of the Electronics eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.4%, resulting in a projected market volume of US$66.4 million by 2028. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.

eCommerce revenue development in the Electrical Appliances market in El Salvador

in million US$

eCommerce revenue growth in the Electrical Appliances market in El Salvador

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)74.526.220.70.938.20.347.957.3

Online share

eCommerce online share of the total Electrical Appliances market in El Salvador

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Salvadoran Electrical Appliances retail market, the online share is 19.1% and will increase by an average of 12.4% to 30.5% by 2028.

eCommerce online share of the total Electrical Appliances market in El Salvador

in %
20202021202220232024202520262027
Online share (in %)60.8%95.5%27.7%42.8%66.6%69.7%84.7%2.4%

Market definition

Definition of the Electrical Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
  • Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
  • Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)

Out-of-scope

  • Consumer electronics (e.g. TVs, computers, printers)
  • Lamps