Fashion market in El Salvador

The Salvadoran Fashion eCommerce market is predicted to reach US$169.4 million by 2023 and accounts for 13.5% of the total eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.7%, resulting in a projected market volume of US$273.0 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the T-Shirts (women) market in El Salvador

The Salvadoran T-Shirts (women) eCommerce market is predicted to reach US$3.7 million by 2023 and accounts for 12.5% of the Women's Apparel eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.2%, resulting in a projected market volume of US$5.8 million by 2027. The T-Shirts (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Night & Underwear (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the T-Shirts (women) market in El Salvador

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

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