Grocery market in Thailand

The Thai Grocery eCommerce market is predicted to reach US$2,936.4 million by 2024 and accounts for 9.8% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 28.7%, resulting in a projected market volume of US$8,051.9 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Alcoholic Beverages market in Thailand

The Thai Alcoholic Beverages eCommerce market is predicted to reach US$499.1 million by 2024 and accounts for 43.5% of the Beverages eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 29.8%, resulting in a projected market volume of US$1,415.3 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.

eCommerce revenue development in the Alcoholic Beverages market in Thailand

in million US$

eCommerce revenue growth in the Alcoholic Beverages market in Thailand

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 16.8 35.1 1.4 15.3 47.3 72.9 13.6 42.7

Online share

eCommerce online share of the total Alcoholic Beverages market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Alcoholic Beverages retail market, the online share is 23.8% and will increase by an average of 22.4% to 53.4% by 2028.

eCommerce online share of the total Alcoholic Beverages market in Thailand

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.4% 6.3% 30.3% 52.6% 41.7% 55.4% 88.9% 82.2%

Market definition

Definition of the Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine
  • Liquor
  • Beer
  • Sparkling wine and champagne
  • Liqour and beer mixed drinks

Out-of-scope

  • Non-alcoholic beer
  • Non-alcoholic sparkling wine