Furniture & Homeware market in Thailand

The Thai Furniture & Homeware eCommerce market is predicted to reach US$2,485.6 million by 2023 and accounts for 11.1% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$3,018.8 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Mattresses market in Thailand

The Thai Mattresses eCommerce market is predicted to reach US$174.1 million by 2023 and accounts for 15.5% of the Home & Living eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%, resulting in a projected market volume of US$216.6 million by 2027. The Mattresses eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Beds, Cabinets & Shelves, Chairs, Other Home & Living Furniture, and Tables.

eCommerce revenue development in the Mattresses market in Thailand

in million US$

eCommerce revenue growth in the Mattresses market in Thailand

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 43.0 39.3 29.3 17.2 55.1 48.4 2.3 54.1

Online share

eCommerce online share of the total Mattresses market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Mattresses retail market, the online share is 22.6% and will increase by an average of 9.2% to 32.2% by 2027.

eCommerce online share of the total Mattresses market in Thailand

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 20.0% 68.9% 65.1% 75.0% 74.6% 82.7% 82.7% 69.0%

Market definition

Definition of the Mattresses market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living > Mattresses The category Mattresses includes the online trade of mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses) and mattresses for kids or baby beds. This category does not cover beds, beddings (e.g. bed sheets, pillowcases, duvet covers) or mattress toppers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses)
  • Mattresses for kids or baby beds

Out-of-scope

  • Beds
  • Beddings (e.g. bed sheets, pillowcases, duvet covers)
  • Mattress toppers