Care Products market in Thailand

The Thai Care Products eCommerce market is predicted to reach US$2,396.3 million by 2024 and accounts for 8.0% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.0%, resulting in a projected market volume of US$4,646.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Shower & Bath market in Thailand

The Thai Shower & Bath eCommerce market is predicted to reach US$725.3 million by 2024 and accounts for 56.1% of the Personal Care eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$1,396.7 million by 2028. The Shower & Bath eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Other Personal Care.

eCommerce revenue development in the Shower & Bath market in Thailand

in million US$

eCommerce revenue growth in the Shower & Bath market in Thailand

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 92.3 70.8 90.0 14.1 35.6 2.0 38.4 21.9

Online share

eCommerce online share of the total Shower & Bath market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Shower & Bath retail market, the online share is 34.4% and will increase by an average of 5.4% to 42.4% by 2028.

eCommerce online share of the total Shower & Bath market in Thailand

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 72.6% 10.8% 62.0% 53.7% 74.7% 57.3% 25.2% 40.2%

Market definition

Definition of the Shower & Bath market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath The category Shower & Bath includes the online trade of schampoos, deodorants, creams, and more. This category does not cover decorative cosmetics and hygiene products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Schampoos
  • Deodorants
  • Creams
  • Body lotions
  • Conditioners
  • Hair Dyes

Out-of-scope

  • Decorative Cosmetics
  • Hygiene products