Fashion market in Thailand

The Thai Fashion eCommerce market is predicted to reach US$5,749.7 million by 2024 and accounts for 19.3% of the total eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.7%, resulting in a projected market volume of US$9,599.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Wallets & Purses market in Thailand

The Thai Wallets & Purses eCommerce market is predicted to reach US$118.2 million by 2024 and accounts for 32.7% of the Fashion Accessories eCommerce market in Thailand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.8%, resulting in a projected market volume of US$198.3 million by 2028. The Wallets & Purses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Sunglasses.

eCommerce revenue development in the Wallets & Purses market in Thailand

in million US$

eCommerce revenue growth in the Wallets & Purses market in Thailand

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 63.7 87.7 71.5 18.5 43.5 6.6 42.7 51.8

Online share

eCommerce online share of the total Wallets & Purses market in Thailand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Thai Wallets & Purses retail market, the online share is 24.3% and will increase by an average of 10.2% to 35.8% by 2028.

eCommerce online share of the total Wallets & Purses market in Thailand

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 75.3% 99.9% 40.4% 42.9% 79.0% 62.1% 33.6% 63.4%

Market definition

Definition of the Wallets & Purses market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Wallets & Purses The category Wallets & Purses includes the online trade of wallets (e.g. bifold wallets, money clips, cardholders), purses (e.g. coin purses) and wristlets. This category does not cover clutches and small bags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wallets (e.g. bifold wallets, money clips, cardholders)
  • Purses (e.g. coin purses)
  • Wristlets

Out-of-scope

  • Clutches
  • Small bags