Hobby & Leisure market in Turkmenistan

The Turkmen Hobby & Leisure eCommerce market is predicted to reach US$225.9 million by 2023 and accounts for 24.6% of the total eCommerce market in Turkmenistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.6%, resulting in a projected market volume of US$313.8 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Books market in Turkmenistan

The Turkmen Books eCommerce market is predicted to reach US$46.3 million by 2023 and accounts for 85.3% of the Books, eBooks & Audiobooks eCommerce market in Turkmenistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.5%, resulting in a projected market volume of US$59.7 million by 2027. The Books eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Audiobooks, and eBooks.

eCommerce revenue development in the Books market in Turkmenistan

in million US$

eCommerce revenue growth in the Books market in Turkmenistan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 35.8 69.6 63.1 31.9 2.0 44.3 26.9 83.8

Online share

eCommerce online share of the total Books market in Turkmenistan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkmen Books retail market, the online share is 1.4% and will increase by an average of 6.1% to 1.8% by 2027.

eCommerce online share of the total Books market in Turkmenistan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 27.3% 27.0% 53.3% 44.1% 81.0% 68.4% 20.8% 22.1%

Market definition

Definition of the Books market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > Books The category Books includes the online trade of books (e.g. novels, trade literature, children's books, comics). This category does not cover ebooks and audiobooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, trade literature, children's books, comics)

Out-of-scope

  • eBooks
  • Audiobooks