DIY market in Tunisia

The Tunisian DIY eCommerce market is predicted to reach US$16.9 million by 2024 and accounts for 8.9% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.9%, resulting in a projected market volume of US$24.6 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Vehicle Parts market in Tunisia

The Tunisian Vehicle Parts eCommerce market is predicted to reach US$5.0 million by 2024 and accounts for 29.8% of the DIY eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$6.6 million by 2028. The Vehicle Parts eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Tools & Construction Supplies.

eCommerce revenue development in the Vehicle Parts market in Tunisia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Vehicle Parts market in Tunisia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)9.452.133.028.291.118.082.194.5
as of DIY (in %)5.45.55.76.16.05.96.06.16.26.36.56.6

Online share

eCommerce online share of the total Vehicle Parts market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Vehicle Parts retail market, the online share is 1.7% and will increase by an average of 10.0% to 2.5% by 2028.

eCommerce online share of the total Vehicle Parts market in Tunisia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)67.4%32.1%20.2%22.6%28.0%14.8%66.7%58.8%

Market definition

Definition of the Vehicle Parts market within the DIY market

Market definition: DIY > Vehicle Parts The category Vehicle Parts includes the online trade of car parts (e.g. car tires, car multimedia, spare parts), motorcycle parts and other vehicle parts (e.g boat supplies, aircraft supplies). This category does not cover vehicles (e.g. cars, motorcycles, boats), vehicle repair services or bicycle parts and supply. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Car Parts (e.g. car tires, car multimedia, spare parts)
  • Motorcycle parts
  • Other vehicle parts (e.g boat supplies, aircraft supplies)

Out-of-scope

  • Vehicles (e.g. cars, motorcycles, boats)
  • Vehicle repair services
  • Bicycle parts and supply

Market comparison

The Tunisian Vehicle Parts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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