Grocery market in Turkey
The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beers market in Turkey
The Turkish Beers eCommerce market is predicted to reach US$194.8 million by 2024 and accounts for 25.1% of the Alcoholic Beverages eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 40.9%, resulting in a projected market volume of US$767.6 million by 2028. The Beers eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Other Alcoholic Beverages, and Wine & Liquors.
eCommerce revenue development in the Beers market in Turkey
eCommerce revenue growth in the Beers market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 93.3 | 30.5 | 2.3 | 83.0 | 23.0 | 78.3 | 32.4 | 87.1 |
Market definition
Definition of the Beers market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Beers The category Beers includes the online trade of beer (e.g. pilsner, ale, craft beer). This category does not cover beer mixed drinks and ciders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Beer (e.g. pilsner, ale, craft beer)
Out-of-scope
- Beer mixed drinks
- Ciders
Market comparison
The Turkish Beers market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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