Hobby & Leisure market in Tanzania
The Tanzanian Hobby & Leisure eCommerce market is predicted to reach US$85.8 million by 2024 and accounts for 21.3% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.4%, resulting in a projected market volume of US$162.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Books, eBooks & Audiobooks market in Tanzania
The Tanzanian Books, eBooks & Audiobooks eCommerce market is predicted to reach US$18.5 million by 2024 and accounts for 78.1% of the Media eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.8%, resulting in a projected market volume of US$32.2 million by 2028. The Books, eBooks & Audiobooks eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Other Media, and Video, CDs, Vinyl & Downloads.
eCommerce revenue development in the Books, eBooks & Audiobooks market in Tanzania
eCommerce revenue growth in the Books, eBooks & Audiobooks market in Tanzania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 56.1 | 23.3 | 99.0 | 68.0 | 97.4 | 81.9 | 9.6 | 26.7 | ||||
as of Media (in %) | 3.6 | 3.6 | 3.5 | 3.3 | 3.3 | 3.5 | 3.5 | 3.5 | 3.5 | 3.5 | 3.5 | 3.5 |
Market definition
Definition of the Books, eBooks & Audiobooks market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks The category Books, eBooks & Audiobooks includes the online trade of books (e.g. novels, trade literature), ebooks (e.g. fiction ebooks, educational and textbook ebooks) and audiobooks (e.g. fiction audiobooks, novel audiobooks). This category does not cover ebook reader. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, trade literature)
- eBooks (e.g. fiction eBooks, educational and textbook eBooks)
- Audiobooks (e.g. fiction audiobooks, novel audiobooks)
Out-of-scope
- eBook reader
Market comparison
The Tanzanian Books, eBooks & Audiobooks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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