Care Products market in Ukraine

The Ukrainian Care Products eCommerce market is predicted to reach US$431.5 million by 2024 and accounts for 9.4% of the total eCommerce market in Ukraine. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.3%, resulting in a projected market volume of US$615.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Nutrition market in Ukraine

The Ukrainian Other Nutrition eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 1.7% of the Nutrition eCommerce market in Ukraine. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%, resulting in a projected market volume of US$0.8 million by 2028. The Other Nutrition eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Protein Drinks & Bars.

eCommerce revenue development in the Other Nutrition market in Ukraine

in million US$

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Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 4.6857832301654415e-9 to 9.886041861155134e-7.
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eCommerce revenue growth in the Other Nutrition market in Ukraine

in %

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Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.04760746448812747 to 0.844452326348069.
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Net eCommerce revenue split by sub-category

in %

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Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.30131440143046 to 4.9024086036755.
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20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)13.426.98.984.436.261.84.817.4

Online share

eCommerce online share of the total Other Nutrition market in Ukraine

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ukrainian Other Nutrition retail market, the online share is 1.9% and will decrease by an average of 6.5% to 1.4% by 2028.

eCommerce online share of the total Other Nutrition market in Ukraine

in %

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Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.01824677347842929 to 0.7633395866200823.
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20202021202220232024202520262027
Online share (in %)26.1%1.8%34.3%76.3%63.0%25.8%60.5%25.0%

Market definition

Definition of the Other Nutrition market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Other Nutrition The category Other Nutrition includes the online trade of functional foods (e.g. probiotic yogurt, omega-3-fortified foods) and sports nutrition (e.g. energy gels, sports drinks, and recovery shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Functional foods (e.g. probiotic yogurt, omega-3-fortified foods)
  • Sports nutrition (e.g. energy gels, sports drinks, and recovery shakes)

Market comparison

The Ukrainian Other Nutrition market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.06814848216796476 to 0.9805351914724669.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.30355439836619236 to 0.9863068890952214.
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