Electronics market in Uganda

The Ugandan Electronics eCommerce market is predicted to reach US$31.0 million by 2023 and accounts for 25.3% of the total eCommerce market in Uganda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$33.5 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Smartphones market in Uganda

The Ugandan Smartphones eCommerce market is predicted to reach US$8.0 million by 2023 and accounts for 89.8% of the Telecommunications eCommerce market in Uganda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$8.7 million by 2027. The Smartphones eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Other Telecommunications, and Smartwatches.

eCommerce revenue development in the Smartphones market in Uganda

in million US$

eCommerce revenue growth in the Smartphones market in Uganda

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 19.1 37.0 74.9 34.5 61.7 98.7 85.5 14.2

Online share

eCommerce online share of the total Smartphones market in Uganda

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ugandan Smartphones retail market, the online share is 4.3% and will increase by an average of 6.2% to 5.4% by 2027.

eCommerce online share of the total Smartphones market in Uganda

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 82.3% 15.3% 56.4% 80.3% 83.6% 10.8% 54.3% 90.1%

Market definition

Definition of the Smartphones market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones The category Smartphones includes the online trade of smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartphone cases and accessories (e.g. phone cases and covers, screen protectors). This category does not cover phones (e.g. landline phones, cordless phones, fritz phones) and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartphone cases and accessories (e.g. phone cases and covers, screen protectors)

Out-of-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Fitness trackers