Food & Personal Care market in the U.S.

The U.S. Food & Personal Care eCommerce market is predicted to reach US$276,076.1 million by 2023 and accounts for 27.3% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.7%, resulting in a projected market volume of US$530,442.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Fresh Vegetables market in the U.S.

The U.S. Fresh Vegetables eCommerce market is predicted to reach US$4,984.2 million by 2023 and accounts for 65.4% of the Vegetables eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 25.8%, resulting in a projected market volume of US$12,501.8 million by 2027. The Fresh Vegetables eCommerce market is a sub-market of the Vegetables market. Further categories within the Vegetables market are: Processed & Frozen Vegetables.

eCommerce revenue development in the Fresh Vegetables market in the U.S.

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate

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