Toys, Hobby & DIY market in Uruguay

The Uruguayan Toys, Hobby & DIY eCommerce market is predicted to reach US$214.9 million by 2023 and accounts for 8.9% of the total eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$330.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, DIY, Garden & Pets, Sports & Outdoor, and Hobby & Stationery.

Market development

eCommerce revenue development in the Dolls & Stuffed Toys market in Uruguay

The Uruguayan Dolls & Stuffed Toys eCommerce market is predicted to reach US$10.8 million by 2023 and accounts for 22.3% of the Toys eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.1%, resulting in a projected market volume of US$18.3 million by 2027. The Dolls & Stuffed Toys eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Plastic & Other Toys, Puzzles, and Toys for Toddlers & Kids.

eCommerce revenue development in the Dolls & Stuffed Toys market in Uruguay

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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