Hobby & Leisure market in Uruguay

Market development

eCommerce revenue development in the Media market in Uruguay

The Uruguayan Media eCommerce market is predicted to reach US$60.7 million by 2024 and accounts for 21.4% of the Hobby & Leisure eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.7%, resulting in a projected market volume of US$72.9 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Media market in Uruguay

in million US$

eCommerce revenue growth in the Media market in Uruguay

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)43.912.661.847.613.610.863.479.2

Online share

eCommerce online share of the total Media market in Uruguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Uruguayan Media retail market, the online share is 6.9% and will increase by an average of 10.5% to 10.2% by 2028.

eCommerce online share of the total Media market in Uruguay

in %
20202021202220232024202520262027
Online share (in %)12.6%69.8%85.0%41.2%13.7%26.8%32.9%54.5%

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads

Out-of-scope

  • Streaming services or subscriptions
  • eBook readers