Electronics market in Uruguay

The Uruguayan Electronics eCommerce market is predicted to reach US$373.9 million by 2024 and accounts for 25.8% of the total eCommerce market in Uruguay. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.6%, resulting in a projected market volume of US$351.0 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Household Appliances market in Uruguay

The Uruguayan Household Appliances eCommerce market is predicted to reach US$96.8 million by 2024 and accounts for 89.5% of the Electrical Appliances eCommerce market in Uruguay. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.5%, resulting in a projected market volume of US$94.9 million by 2028. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.

eCommerce revenue development in the Household Appliances market in Uruguay

in million US$

eCommerce revenue growth in the Household Appliances market in Uruguay

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 89.1 73.3 72.1 3.1 7.7 21.4 16.1 9.5

Online share

eCommerce online share of the total Household Appliances market in Uruguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Uruguayan Household Appliances retail market, the online share is 32.0% and will increase by an average of 7.2% to 42.1% by 2028.

eCommerce online share of the total Household Appliances market in Uruguay

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 23.2% 27.8% 8.8% 4.7% 33.7% 62.6% 43.8% 39.9%

Market definition

Definition of the Household Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen appliances
  • Laundry appliances
  • Cleaning appliances
  • Heating and cooling appliances
  • Small appliances
  • Smart home appliances

Out-of-scope

  • Consumer electronics
  • Personal care appliances