Toys, Hobby & DIY market in Uruguay

The Uruguayan Toys, Hobby & DIY eCommerce market is predicted to reach US$214.9 million by 2023 and accounts for 8.9% of the total eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$330.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, DIY, Garden & Pets, Sports & Outdoor, and Hobby & Stationery.

Market development

eCommerce revenue development in the Plastic & Other Toys market in Uruguay

The Uruguayan Plastic & Other Toys eCommerce market is predicted to reach US$20.3 million by 2023 and accounts for 41.8% of the Toys eCommerce market in Uruguay. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.2%, resulting in a projected market volume of US$33.4 million by 2027. The Plastic & Other Toys eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Puzzles, and Toys for Toddlers & Kids.

eCommerce revenue development in the Plastic & Other Toys market in Uruguay

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate

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