Food & Personal Care market in South Africa

The South African Food & Personal Care eCommerce market is predicted to reach US$1,656.9 million by 2023 and accounts for 23.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$2,592.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Bread market in South Africa

The South African Bread eCommerce market is predicted to reach US$49.1 million by 2023 and accounts for 65.8% of the Bread & Cereal Products eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$56.9 million by 2027. The Bread eCommerce market is a sub-market of the Bread & Cereal Products market. Further categories within the Bread & Cereal Products market are: Breakfast Cereals, Other Bread & Cereal Products, Pasta, and Rice.

eCommerce revenue development in the Bread market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV (in US$) 94.7 38.6 25.4 51.7 85.3 46.9 51.5 66.1
CVR (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV: Average Order Value CVR: Conversion Rate

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