Food & Personal Care market in South Africa

The South African Food & Personal Care eCommerce market is predicted to reach US$1,656.9 million by 2023 and accounts for 23.0% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$2,592.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Snack Food market in South Africa

The South African Snack Food eCommerce market is predicted to reach US$37.7 million by 2023 and accounts for 27.7% of the Confectionery & Snacks eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$46.0 million by 2027. The Snack Food eCommerce market is a sub-market of the Confectionery & Snacks market. Further categories within the Confectionery & Snacks market are: Confectionery, and Other Confectionery & Snacks.

eCommerce revenue development in the Snack Food market in South Africa

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate

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