Hobby & Leisure market in Zimbabwe

The Zimbabwean Hobby & Leisure eCommerce market is predicted to reach US$43.2 million by 2024 and accounts for 20.6% of the total eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.9%, resulting in a projected market volume of US$102.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Books, eBooks & Audiobooks market in Zimbabwe

The Zimbabwean Books, eBooks & Audiobooks eCommerce market is predicted to reach US$9.1 million by 2024 and accounts for 79.8% of the Media eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.5%, resulting in a projected market volume of US$19.8 million by 2028. The Books, eBooks & Audiobooks eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Other Media, and Video, CDs, Vinyl & Downloads.

eCommerce revenue development in the Books, eBooks & Audiobooks market in Zimbabwe

in million US$

eCommerce revenue growth in the Books, eBooks & Audiobooks market in Zimbabwe

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)94.648.183.034.752.433.411.719.3

Online share

eCommerce online share of the total Books, eBooks & Audiobooks market in Zimbabwe

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Zimbabwean Books, eBooks & Audiobooks retail market, the online share is 1.1% and will increase by an average of 14.3% to 1.9% by 2028.

eCommerce online share of the total Books, eBooks & Audiobooks market in Zimbabwe

in %
20202021202220232024202520262027
Online share (in %)11.4%80.4%74.8%65.1%28.4%4.5%3.9%70.9%

Market definition

Definition of the Books, eBooks & Audiobooks market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks The category Books, eBooks & Audiobooks includes the online trade of books (e.g. novels, trade literature), ebooks (e.g. fiction ebooks, educational and textbook ebooks) and audiobooks (e.g. fiction audiobooks, novel audiobooks). This category does not cover ebook reader. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, trade literature)
  • eBooks (e.g. fiction eBooks, educational and textbook eBooks)
  • Audiobooks (e.g. fiction audiobooks, novel audiobooks)

Out-of-scope

  • eBook reader

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