Electronics market in Zimbabwe
The Zimbabwean Electronics eCommerce market is predicted to reach US$43.5 million by 2024 and accounts for 25.1% of the total eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$74.7 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Electrical Appliances market in Zimbabwe
The Zimbabwean Electrical Appliances eCommerce market is predicted to reach US$13.5 million by 2024 and accounts for 31.1% of the Electronics eCommerce market in Zimbabwe. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.0%, resulting in a projected market volume of US$24.5 million by 2028. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.
eCommerce revenue development in the Electrical Appliances market in Zimbabwe
eCommerce revenue growth in the Electrical Appliances market in Zimbabwe
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 74.8 | 75.8 | 2.0 | 13.8 | 69.1 | 44.1 | 45.6 | 46.7 | ||||
| as of Electronics (in %) | 7.7 | 7.7 | 7.5 | 8.0 | 8.3 | 9.8 | 10.3 | 10.9 | 11.7 | 12.6 | 13.6 | 14.5 |
Market definition
Definition of the Electrical Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
- Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
- Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)
Out-of-scope
- Consumer electronics (e.g. TVs, computers, printers)
- Lamps
Market comparison
The Zimbabwean Electrical Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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