eCommerce Made in Switzerland: Digitec Galaxus

eCommerce has become a diverse retail sector with numerous possibilities to sell one’s products to a digital customer. The two main online sales channels first-party online store and online marketplace are probably the most well-rooted options with the longest tradition in the eCommerce field. A connection of the two models often results in lucrative digital businesses. Many of the leading global players in the eCommerce field – like Amazon, Walmart, JD or Zalando – run both first-party stores and marketplaces. ecommerceDB.com takes account of the diversity of today’s eCommerce landscape, depicting both first-party stores in its online store database and marketplaces in the new marketplace section. This makes a differentiated analysis of all-round players connecting fist-party and third-party business possible. The ecommerceDB.com news present today a Swiss player which knows very well how to successfully run the two business models:

Digitec Galaxus AG is among the biggest eCommerce players in Switzerland, running the first-party online stores galaxus.ch and galaxus.de, which cover products from various different product categories, and the marketplace Digitec, specializing in electronics. Together, the eCommerce business of Digitec Galaxus AG registered a revenue increase of 59% year-on-year in 2020, making total revenues of CHF 1.8 billion, according to company information. A look at the company’s main online store galaxus.ch and its Digitec marketplace GMV reveals that both first-party and third-party business contributed to the growth. galaxus.ch had already been growing steadily before corona, but almost doubled its net sales in the pandemic year, from €189 million in 2019 to €246 million in 2020. Further growth is projected for the coming years. The development in Digitec’s marketplace performance is similar. Following solid growth since 2016, GMV surged in 2020 from €784 million to €1.2 billion. This corresponds to an increase of 54%. Digitec’s GMV is expected to maintain higher year-on-year growth rates than in the past pre-COVID years.

You want to find out how Digitec’s marketplace ranks in international comparison? Check out ecommerceDB.com’s marketplace section and get comprehensive information on the world’s top marketplaces, including rankings by total GMV, country and category comparisons, and detailed marketplace analyses.