Luxury Goods Market
The luxury market has a complex relationship with eCommerce. While the broader retail industry has embraced digitization wholeheartedly and considers eCommerce more important than ever, the luxury sector has historically been more hesitant to fully embrace it. Luxury companies, which typically view the buying process as an experiential journey, want to keep control of that experience and therefore lure customers into brick-and-mortar stores rather than let them purchase luxury products with a few taps on their smartphones.
Latest Insights
Sub-Topics
Deep Dives
Deep Dive
Business Models in eCommerce: B2B-D2C Shift Brought by the Pandemic
Business Models in eCommerce: B2B-D2C Shift Brought by the Pandemic
Deep Dive
Louis Vuitton Analysis: Net Sales, Online to Offline, B2B vs. D2C
Louis Vuitton Analysis: Net Sales, Online to Offline, B2B vs. D2C
Deep Dive
Chanel Analysis: Sales, Online to Offline, B2B vs. D2C
Chanel Analysis: Sales, Online to Offline, B2B vs. D2C