Luxury Goods Market

The luxury market has a complex relationship with eCommerce. While the broader retail industry has embraced digitization wholeheartedly and considers eCommerce more important than ever, the luxury sector has historically been more hesitant to fully embrace it. Luxury companies, which typically view the buying process as an experiential journey, want to keep control of that experience and therefore lure customers into brick-and-mortar stores rather than let them purchase luxury products with a few taps on their smartphones.