Revenue Distribution Among the Top 100 Vietnamese Online Stores 2023

How Was the eCommerce Revenue Distributed among the Top Vietnamese Stores in 2023?

In 2023, the distribution of net sales within the Vietnamese eCommerce market revealed a notable concentration of market power among the leading retailers. The top 1-5 stores collectively amassed a significant 44.0% of the total net sales, showcasing their dominant position in the industry. This substantial share underscores the influence and reach these major players possess in attracting and retaining customers. Following closely behind, the next tier of retailers, ranked 6-25, held a 33.7% share of the net sales, indicating a substantial but slightly lesser degree of market capture compared to the top 5. This points towards a competitive landscape among these mid-sized retailers, who are significant players in their own right but lack the sheer market dominance of the top performers. Moving down the hierarchy, the top 26-100 stores contributed 22.3% of the net sales. This segment, while still noteworthy, suggests a more dispersed market presence among a larger group of competitors, potentially catering to more specialized consumer segments or niche markets.

Main Facts: Net Sales Distribution among the Top Vietnamese eCommerce Stores in 2023

• Dominant Leaders: In the Vietnamese eCommerce market of 2023, the top 1-5 stores commanded a majority with 44.0% of net sales.
• Significant Middle Tier: The top 6-25 stores held a considerable 33.7% share, demonstrating their robust presence.
• Fragmented Lower Tier: The top 26-100 stores collectively managed 22.3% of net sales, indicating a more dispersed market influence.