Transactions
The day-to-day transactions that businesses record can be used to identify patterns that provide an understanding of efficiency and growth potential. What is the average value of consumer orders and how does it compare to the industry? What percentage of consumers abandon their shopping carts compared to your direct competitors? Learn about important KPIs such as AOV, CVR, discount rate and return rate.
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Deep Dives
Deep Dive
How Does a 10 Percentage Point Discount Rate Increase Affect the Add-to-Cart Rate?
How Does a 10 Percentage Point Discount Rate Increase Affect the Add-to-Cart Rate?
Deep Dive
Understanding the CVR and AOV Correlation Across Product Types
Understanding the CVR and AOV Correlation Across Product Types