Country Report

eCommerce in Australia

Country Report

eCommerce in Australia

The eCommerce net sales of the top 100 Australian online stores accounted for about US$24 billion in 2021. heads the list of the top online stores by net sales in Australia in 2021. Other large and prominent players on the Australian market are e.g.,, and The top 5 online stores in Australia accounted for 38% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Australian eCommerce market including consumer insights, market trends, and top store analyses.

Study Details
eCommerce in Australia
  • Pages: 40
  • Filetype: .pdf, .xlsx
  • Published: 2022

Table of Contents

01. Key Facts about Australian eCommerce

02. Australian consumers
  • Online shopper characteristics
  • Online behavior
  • Online shopping
03. The Australian eCommerce market
  • Market size
  • Market structure
04. Australian online stores: top 100 analysis
  • Australian top stores
  • Category insights
  • Top 100 ranking
  • ECDB Infographic: ecommerceDB_Country_Report_Australia_1.jpg
  • ECDB Infographic: ecommerceDB_Country_Report_Australia_2.jpg
  • ECDB Infographic: ecommerceDB_Country_Report_Australia_3.jpg
The ecommerceDB Country Report ”eCommerce in Australia” provides a comprehensive overview of the state of the Australian eCommerce market regarding consumers, markets, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:
  • Australian online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Australian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Australian eCommerce market with key facts about the top players by Australian net sales in 2021, profound category analyses, and a full list of the Australian top 100 stores

The analysis in this report is based on exclusive data from, the Statista Digital Market Outlook, and the Statista Global Consumer Survey. gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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Kilian Schuldt
Sales Manager
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Phone +49 (40) 284 841 405
Pei-Tse Tseng
Sales Manager
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Phone +49 (40) 284 841 289
Sina Pohlmann
Head of Sales
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Tim Risse
Head of Sales
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Phone +49 (40) 284 841 164