Marketplace ranking

Top eCommerce marketplaces in the Chinese Fashion market

Pinduoduo is the marketplace with the highest GMV in the Chinese Fashion market with US$319,367.6 million generated in this market in 2023. Pinduoduo is followed by Tmall and Taobao with a generated GMV of US$196,796.5 million and US$169,878.6 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the Chinese Fashion market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(2)
Favicon pinduoduo-202
Pinduoduo
PDD Holdings, Inc.
US$319,367.6m
56.0%
US$570,299.3m24.6%Greater China
100.0%
Fashion
56.0%
2
(4)
Favicon tmall-272
Tmall
Alibaba Group Holding, Ltd.
US$196,796.5m
39.2%
US$501,616.5m-7.6%Greater China
96.1%
Fashion
40.8%
3
(3)
Favicon taobao-258
Taobao
Alibaba Group Holding, Ltd.
US$169,878.6m
33.5%
US$506,558.9m-8.0%Greater China
95.8%
Fashion
35.0%

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