Marketplace ranking
Top eCommerce marketplaces in South Korea
Coupang is the marketplace with the highest GMV in the South Korean eCommerce market with US$49,418.1 million generated in this market in 2023. Coupang is followed by Naver and Gmarket with a generated GMV of US$27,503.8 million and US$6,994.7 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the South Korean eCommerce market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.
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| Compare | Rank | Marketplace | Filtered GMV / share GMV refers to the year 2023 | Global GMV GMV refers to the year 2023 | Growth GMV growth refers to 2023 | Main country / share | Main category / share | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 1 (11) |  | US$49,418.1m 99.5% | US$49,666.4m | 27.8% | South Korea 99.5% | Fashion 31.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 (16) |  | US$27,503.8m 98.6% | US$27,902.3m | 4.1% | South Korea 98.6% | Fashion 34.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 (41) |  | US$6,994.7m 96.4% | US$7,257.1m | -10.2% | South Korea 96.4% | Fashion 43.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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       About the Marketplace Ranking 
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