The study examines the German B2C eCommerce market from the supply perspective, with a detailed analysis of the 1,000 biggest online stores and hybrid marketplaces based on their 2022 revenue in Germany as well as of the top 10 marketplaces based on their 2022 gross merchandise volume (GMV) in Germany. Services and usage rights (e.g., cell phone contracts) as well as stores which only sell digital goods (e.g., Google Play) are not considered.

The ranking is based on a detailed analysis of more than 1,000 German online stores, hybrid marketplaces, and “pure” marketplaces, which were first surveyed online about their revenues, among other things. This data set was expanded by a wide range of secondary data from professional databases (e.g., ECDB, EHI, Bundesanzeiger, Statista). Based on all the data obtained, eCommerce revenue drivers were identified, and the extent of their influence was quantified by performing a regression analysis. Missing revenue data could thus be approximated then.

In addition to the comprehensive revenue information on which the rankings were based, the reader of this study can also expect a variety of other data points and information that make the study a unique analysis tool. Hereby we provide an incomparable overview of the German eCommerce market!

Overall, the study offers an overview of the following aspects:
• Ranking (Online Stores by Net Sales/Marketplaces by GMV)
• Operating Company of the Online Store or Marketplace and Total Revenue
• Legal Form of Operating Companies
• E-Commerce Net Sales via third-party marketplaces
• Primary and Secondary Product Segments
• Available and Active Distribution & Sales Channels
• Store Launch & DNA
• Up to Date Traffic Information’s
• Shop System & E-Mail Marketing Provider
• E-mail Marketing
• Available Shipping options & Payment methods
• Address & Contact Information
• Q-Commerce Germany Insights

All these data points and information enable us, together with the EHI Retail Institute, to offer you an unrivaled overall picture of the German eCommerce market and provide comprehensive analyses for each business case.