Country Report

eCommerce in Denmark

Country Report

eCommerce in Denmark

The eCommerce net sales of the top 100 Danish online stores accounted for about US$5 billion in 2021. heads the list of the top online stores by net sales in Denmark in 2021. Other large and prominent players on the Danish market are e.g.,, and The top 5 online stores in Denmark accounted for 28% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Danish eCommerce market including consumer insights, market trends, and top store analyses.

Study Details
eCommerce in Denmark
  • Pages: 33
  • Filetype: .pdf, .xlsx
  • Published: 2022

Table of Contents

01. Key Facts about Danish eCommerce

02. Danish consumers
  • Online shopper characteristics
  • Online shopping
03. The Danish eCommerce market
  • Market size
  • Market structure
04. Danish online stores: top 100 analysis
  • Danish top stores
  • Category insights
  • Top 100 ranking
  • ECDB Infographic: ecommerceDB_Country_Report_Denmark_1.jpg
  • ECDB Infographic: ecommerceDB_Country_Report_Denmark_2.jpg
  • ECDB Infographic: ecommerceDB_Country_Report_Denmark_3.jpg
The ecommerceDB Country Report ”eCommerce in Denmark” provides a comprehensive overview of the state of the Danish eCommerce market regarding consumers, markets, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:
  • Danish online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Danish eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Danish eCommerce market with key facts about the top players by Danish net sales in 2021, profound category analyses, and a full list of the Danish top 100 stores

The analysis in this report is based on exclusive data from, the Statista Digital Market Outlook, and the Statista Global Consumer Survey. gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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Kilian Schuldt
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Pei-Tse Tseng
Sales Manager
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Phone +49 (40) 284 841 289
Sina Pohlmann
Head of Sales
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Tim Risse
Head of Sales
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