Country Report
eCommerce in Denmark
Country Report
eCommerce in Denmark
The eCommerce net sales of the top 100 Danish online stores accounted for about US$5 billion in 2021. Zalando.dk heads the list of the top online stores by net sales in Denmark in 2021. Other large and prominent players on the Danish market are e.g. elgiganten.dk, apple.com, hm.com and ikea.com. The top 5 online stores in Denmark accounted for 28% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Danish eCommerce market including consumer insights, market trends, and top store analyses.
- Pages: 33
- Filetype: .pdf, .xlsx
- Published: 2022
Table of Contents
02. Danish consumers
- Online shopper characteristics
- Online shopping
- Market size
- Market structure
- Danish top stores
- Category insights
- Top 100 ranking
It depicts significant and comprehensive data about:
- Danish online shoppers, providing detailed insights about their characteristics and shopping attitudes
- the Danish eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
- the competitive landscape in the Danish eCommerce market with key facts about the top players by Danish net sales in 2021, profound category analyses, and a full list of the Danish top 100 stores
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