Country Report

eCommerce in Germany

Country Report

eCommerce in Germany

The eCommerce net sales of the top 500 German online stores accounted for about 80.61bn in 2022. heads the list of the top online stores by net sales in Germany in 2022. Other large and prominent players on the German market are e.g.,, and The top 5 online stores in Germany accounted for 45% of the net sales of the top 500 online stores in 2022. This report provides a comprehensive overview of the German eCommerce market including consumer insights, market trends, and top store analyses.

Study Details
eCommerce in Germany
  • Pages: 60
  • Filetype:.pdf, .xlsx
  • Published: 2024

Table of Contents

01. Key Facts about German eCommerce

02. German consumers
  • Online shopper characteristics
  • Online behavior
  • Online shopping
03. The German eCommerce market
  • Market size
  • Market structure
04. German online stores: top 500 analysis
  • German top stores
  • Category insights
  • Top 500 ranking
  • ECDB Infographic: ECDB_Country_Report_DEU_2024_1.jpg
  • ECDB Infographic: ECDB_Country_Report_DEU_2024_2.jpg
  • ECDB Infographic: ECDB_Country_Report_DEU_2024_3.jpg
The ECDB Country Report "eCommerce in Germany" provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2022. It depicts significant and comprehensive data about:
• German online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the German eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the German eCommerce market with key facts about the top players by German net sales in 2022, profound category analyses, and a full list of the German top 500 stores The analysis in this report is based on exclusive data from, Statista Market Insights, and Statista Customer Insights. gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

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