Country Report

eCommerce in Hungary

Country Report

eCommerce in Hungary

The eCommerce net sales of the top 100 Hungarian online stores accounted for about 2.35bn in 2022. kifli.hu heads the list of the top online stores by net sales in Hungary in 2022. Other large and prominent players on the Hungarian market are e.g. emag.hu, alza.hu, tesco.hu and mediamarkt.hu. The top 5 online stores in Hungary accounted for 24% of the net sales of the top 100 online stores in 2022. This report provides a comprehensive overview of the Hungarian eCommerce market including consumer insights, market trends, and top store analyses.

Study Details
eCommerce in Hungary
  • Pages: 43
  • Filetype:.pdf, .xlsx
  • Published: 2024
Price:
US$995

Table of Contents

01. Key Facts about Hungarian eCommerce

02. Hungarian consumers
  • Online shopper characteristics
  • Online shopping
03. The Hungarian eCommerce market
  • Market size
  • Market structure
04. Hungarian online stores: top 100 analysis
  • Hungarian top stores
  • Category insights
  • Top 100 ranking
  • ECDB Infographic: ECDB_Country_Report_HUN_2024_1.jpg
  • ECDB Infographic: ECDB_Country_Report_HUN_2024_2.jpg
  • ECDB Infographic: ECDB_Country_Report_HUN_2024_3.jpg
The ECDB Country Report "eCommerce in Hungary" provides a comprehensive overview of the state of the Hungarian eCommerce market regarding consumers, markets, and its top 100 online stores in 2022. It depicts significant and comprehensive data about:
• Hungarian online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the Hungarian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the Hungarian eCommerce market with key facts about the top players by Hungarian net sales in 2022, profound category analyses, and a full list of the Hungarian top 100 stores

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