Country Report

eCommerce in Poland

Country Report

eCommerce in Poland

The eCommerce net sales of the top 100 Polish online stores accounted for about 10.82bn in 2022. mediaexpert.pl heads the list of the top online stores by net sales in Poland in 2022. Other large and prominent players on the Polish market are e.g. euro.com.pl, zalando.pl, doz.pl and apple.com. The top 5 online stores in Poland accounted for 29% of the net sales of the top 100 online stores in 2022. This report provides a comprehensive overview of the Polish eCommerce market including consumer insights, market trends, and top store analyses.

Study Details
eCommerce in Poland
  • Pages: 48
  • Filetype:.pdf, .xlsx
  • Published: 2024
Price:
US$995

Table of Contents

01. Key Facts about Polish eCommerce

02. Polish consumers
  • Online shopper characteristics
  • Online behavior
  • Online shopping
03. The Polish eCommerce market
  • Market size
  • Market structure
04. Polish online stores: top 100 analysis
  • Polish top stores
  • Category insights
  • Top 100 ranking
  • ECDB Infographic: ECDB_Country_Report_POL_2024_1.jpg
  • ECDB Infographic: ECDB_Country_Report_POL_2024_2.jpg
  • ECDB Infographic: ECDB_Country_Report_POL_2024_3.jpg
The ECDB Country Report "eCommerce in Poland" provides a comprehensive overview of the state of the Polish eCommerce market regarding consumers, markets, and its top 100 online stores in 2022. It depicts significant and comprehensive data about:
• Polish online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the Polish eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the Polish eCommerce market with key facts about the top players by Polish net sales in 2022, profound category analyses, and a full list of the Polish top 100 stores

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